How You Plan to Collect Data on Customers Essay

How you plan to put in data on customers, competitors and the market environment and why you think this entrust be useful. How do you propose to use this market research to in sure as shooting the behaviour of customers, competitors and the market environment? Market research is a life-or-death factor to do for any organisation in order to advert their business successful. In the case of STUDENTAL, it is a new production from Sainsburys. on that pointfore, Sainsburys pretend to do all the market research on customers, competitors and on market environment in point of fact. For this t necessitate, I have to forgather data on customers, competitors and the market environment. To collect data on customers I am personnel casualty to prep atomic number 18 some distrustnaires and ask Customers questions regarding STUDENTAL. This provide uphold me to get the true analysis from customers straight away. This bequeath be to a greater extent accurate than information collecting f rom other sources wish well internet and magazine.I have include a variety of questions to the questionnaire and I am sure that this provide service of process me in encountering behaviour of customers towards faculty make happys. In addition, I am also going to observe customers by going in to Sainsburys and other supermarkets. I will observe their bribeing attitudes towards pushing whoop it ups. This will help me to make suggestions to the future developments of STUDENTAL. Through law-abiding and asking questions to customers, we will be satisfactory to analyse their likes, dislikes and attitudes towards heftiness inebrietys. We will able to apply this information to the STUDENTAL. To collect data on competitors, I am going to do a research on internet. There are many competitors for STUDENTAL. This includes the bigger brands like, Lucozade, Red Bull, Boost and Power Ade.I will check for the harm and product descriptions of the competing products. Through this, we wi ll be able to guess the similarities and non-similarities of STUDENTAL and other products. Internet research will be useful to identify similar confounds sold by ASDA and Tesco. This will help Sainsburys to make any further changes to the product to compete in effect with other supermarkets. Another useful method of collecting information on competitors will be doing a SWOT analysis, Boston Matrix and harvest-home Life Cycle. SWOT analysis will be able to limit forbidden STUDENTALs strengths, weaknesses, opportunities and threats.With the help of Boston Matrix, we will be able to understand and recognize the competing brands. To collect data on market environment, I am going to do a research on the case of STUDENTALs competitors. Using a PESTE-G will also help to notice the necessary information on market environment. PESTE-G focuses on Political, Economical, Social, Technological and grand Issues. By doing a PESTE-G analysis, I will be able to understand all the external is sues, which affects STUDENTAL and Sainsburys. The questionnaire used for collecting information from customers is attached and results obtained will be presented in the form of pie charts and bar charts as appropriate.Questionnaire STUDENTALPlease punctuate wizard box for each question.1. Your GenderMale Female2. Age groupUnder 16 16 1920 25 20 25 25 40 40 & over 3. Where did you first chance on to the highest degree STUDENTAL?In memory board From friendsAdvertisements On TV4. How would you describe the taste of your favourite energy drink? Bitter SweetBitter & Sweet Bland5. Which of the following drink do you buy?LucozadeRed bullPowerade Other6. From where do you buy energy drinks?Supermarkets Sports shopGym/fitness club Other7. What price (per litre) do you think would be right for STUDENTAL? Under 1.001.00 1.301.30 2.003.00 and over8. What price do you usually comport for these.Lucozade ______Coca-cola _______Redbull ______ Boost _______Dont whap _______9. What con siderate of drink do you think the STUDENTAL is?Energy drink Health deglutitionSocial drinkChildrens drink10. If you bought STUDENTAL, would the publicity be important to you? YesNo11. Does it bailiwick if the package is recyclable?YesNo12. How often do you drink energy drinks?DailyTwice a weekOnce a weekmonthly13. When do you drink energy drink?MorningWith LunchWhen Excising When workingThank you for filling out this questionnaire SebilTo get the data on customers, I have asked customers 13 questions. To make it more effective, I asked questions to a both Males and Females. I also made sure to ask the questions to a mixture of mountain from opposite while groups. 1. Firstly, the question was about surveyed piles gender. I asked the questions to 25 masses. It included 15 Males and 10 Females. This indicates that tidy sum from both gender groups have been engaged in this survey.The supra charts shows that 40% of extreme participants were Females and 60% of them were Males. 2. The second question was about the surveyed peoples Age Group. There was a mixture of people from different age groups. However, a large percentage of people were from the 16-19 age group. I think this will help Sainsburys, as STUDENTALs direct organize market is peoples from 16-19.The higher up chart represents the age group of the people who participated in the survey. 16% of total participants were under 16. There were 54% of people from 16-19 age group. 22% of total participants were between 20-35 age. 8% of them were above 40 old age old. This indicates that a mixture of people from all age groups participated in this survey. This will definitely help Sainsburys in the case of market research.3. I asked the people about STUDENTAL after the second question. I asked them, where did you first hear about STUDENTAL? This question was to check whether they know about the product already or not. 80% of surveyed people said that they heard about the product from their friends. 20% of them said, from store.4. How would you the taste of your favourite energy drink? This question was to understand peoples favourite taste.From the chart above, we can we clearly notice that about 30% of people like bitter taste, 40% of them like sweet, 20% of them like bitter and sweet and finally, 10% of them like fluid taste. Sainsburys may make STUDENTALs taste bitter or sweet as from the chart we can understand that most of the people like sweet and bitter taste5. Which of the following drink do you buy? This question asked to find out the popular brand among the public. In addition, when STUDENTAL will be launched that popular brand will be the master(prenominal) competitor with STUDENTAL.The chart above represents the participators favourite energy drink. 30% of total participants like Red Bull Energy Drinks while 40% of them said that they like Lucozade.6. From where do you buy energy drinks? This question was asked to know the place from customers buy energy drinks.Abo ut half of the people are buying their energy drinks from supermarkets. This is a very good note for Sainsburys as they are going to sell STUDNTAL at their stores. 7. What price (per litre) do you think would be right for STUDENTAL? This question was asked to find out how much money people would spend on STUDENTAL when it is available in supermarkets.40% of total participants thinks that STUDENTALs price will well be right if it is under 1.00. Another 40% thinks that the price will be right if it is between 1.00 and 1.30.This indicates that the current price of STUDENTAL is high and there will be only very few customers who are willing to buy STUDENTAL at a cost of 13.9/litre.8. What price do you usually pay for energy drinks? This question will help to find out the peoples buying behaviour.The above chart shows that how much money they are spending on energy drinks. 44% of them are spending 1.00 to 1.50 for energy drinks. 36% of them are only prepared to spend less than 1.00. As t he chart indicates, people are not willing to buy energy drinks for higher prices. Therefore, Sainsburys must have to adjust the price accordingly. 9. What course of drink do you think the STUDENTAL is?The above chart shows the answers for the question, what kind of drink do you think the STUDENTAL is? Most of the people do not know that STUDENTAL is an energy drink. I think this is due to the name STUDENTAL. It does not have the power to represent an energy drink. 10. If you bought STUDENTAL, would the packaging be important to you?This was one of the important questions asked to the participants. 90% of them said that they do care about the packaging of STUDENTAL.11. Does it matter if the packaging is recyclable?This was another important question included in the questionnaire. 70% of participants said that they do care about the packaging and they want it to be recyclable.12. How often do you drink energy drinks?The above chart shows that 10% of total participants realise energy drinks daily, 30% of them consume it twice in a week, 40% of them consume it weekly and 20% of them consume energy drinks monthly.