E-Marketing - Promotion and the Communications Process Essay -- Busine

E-Marketing - Promotion and the Communications ProcessIntroductionIn this assignment I will be utilize a case study to present aneffective promotional campaign plan for the launch of a sunrise(prenominal) e-business- selling wine over the internet.The name of the e-business will be The wine-coloured Seller, which will helppromote brand recall. This will also establish the basis of the PR andAdvertising campaign.The steps taken will take* Promotion Plan/Objective* SWOT Analysis* Formulating a merchandising and advertising plan* Setting the Marketing Objectives* Identifying the target audiences* Evaluating and implementing the communications cockleThe promotional campaign budget is 500,000.1. Promotion Objective & PlanThe booze Seller is a small company offering high quality crossways to ii main target markets.The main business objective is to contribute ken of the websitefacility to the existing customer base, respond to the needs ofpotential customers and generate cognisa nce to both existing andpotential customers.thusly the main objectives of this promotional campaign are to -* Create a brand image* cast up competitiveness* Improve efficiency* Add value for the customerTo receive these objectives we need to improve communications, enhancecustomer service, increase sales, reduce cost and evaluate theimpact.A promotional plan is critical for the development of a successfulpromotional campaign.The organisation should ask itself - What are the overall goals of the promotional campaign What is the organisation trying to happen upon What resources does the organisation need to achieve the objectives Which elements of the marketing mix are most appropriateWe already oblige database information about the two main targetmarkets. The information leads us to the conclusion that both marketsdemand quality, and a wide range of products. flavour and value for money rather than being the cheapest is moreimportant to these markets. Therefore the market segmen t is describedas demo geographic.The e-business wants to generate awareness amongst current andpotential clients in both the hotel/catering industry and hush-hushconsumers.The product the organisation has, is well established. The websitewill add value to the product and service delivere... ... 8 Sundays 25,000) 200,000Cost includes productionReprinting of all letter paper 15,000Search Engine Optimisation & Data Mining 5650Wine gustatory perception evenings in Country House Hotels & Promotional offers100,000ConclusionIt is important to the trafficker to understand how communication worksin order to send the mightily message to the right people at the righttime using the correct medium for the audience.It is vitally important that after a communication that the results orfindings are monitored and evaluated.Evaluation measures the success or failure of promotional campaigns.These promotions sometimes fail due to poor objectives and a poor brain of customer needs and wants.Suc cessful e-businesses realise the importance of integrating theiroffline and online marketing activities.Any promotional activity should run over a levelheaded time scale inorder that the receivers of the message recall the content. This helpsreinforce the message and leads consumers to Purchase.The internet is the biggest library and storefront in the world and hence an ideal platform to sell products and ideas and researchcompetitors.